Packaging and Pricing Your Product
Packaging and pricing represent a very concrete way to communicate with your target
market and express the positioning
of your business.
- Package design is more than just the look
of the physical wrapper or outer container that a product comes in.
Packaging can be the way in which services are bundled together for an
intermediate buyer or end user. For physical products, the package label or
wrapper may represent the product's entire business positioning, list of
features and benefits, advertising, and promotion, especially for smaller
- Pricing must reflect not only your
costs to produce the product or service at the expected volume, but also the
value your customers place on what you offer. What's more, price is a way to
differentiate your business from others, especially in the consumer market.